Many of such contents are provided in several different formats and qualities so that the service can be viewed on different devices. Every night, the use of on-demand television peaks at around 10 pm. As an example, in Canada there are more than 600 TV shows available for free streaming, including several major titles like the "Survivor" and the "Daily Show with Jon Stewart". When the first episode of the drama "Apprentice" was made available on the BBC iPlayer, it was so popular and it took over three to five percent of the UK’s Internet traffic.Īvailability of Internet television content continues to grow. For example, the BBC iPlayer *1 brings more than one million videos per week. The above software or websites are essential for major television broadcasters. The two forms of viewing Internet television are streaming the content directly to a media player or simply downloading the media to the user’s computer. Internet television allows the users to choose the content or the television show they want to watch from an archive of content or from a channel directory. Internet television has become very popular in many countries such as USA, UK, Japan, Korea, China, Netherlands, Turkey, Australia, Ireland, India, Philippines and Sri Lanka. It covers the delivery of television shows and other video content over the Internet by video streaming technology. Internet television is the digital distribution of television content via the Internet. *(Key words: Internet usage, Independent Television Network (ITN), and TV programs) One of the key findings of this research is that although the ITN use the Internet to broadcast some of its programs, due to lack of technical devices and lack of administrative systems / management it could not broadcast its entire TV programs. It is noted that a large number of audiences (approximately 3 million) watch Sri Lankan TV channels via the Internet abroad. It is reported that there are 44 registered TV channels in Sri Lanka, most of them broadcast their programs via internet either online or as recorded version. This research covers three major topics, namely: Emergence of Internet usage among TV stations in Sri Lanka, Internet usage by ITN and simultaneous retransmissions for selected TV stations in Sri Lanka. It has been ten years since the ITN has started to use the Internet to broadcast some of its programs (news, dramas, music and sports) all over the world in three languages: Sinhala, Tamil and English. A special focus will be given to the Independent Television Network (ITN), which was the first and foremost TV station in Sri Lanka. The purpose of this article is to explore how the Internet usage has become significant among TV stations in Sri Lanka.
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